8. Briefly describe what your business offers
What product, service, or experience do you provide—and what purpose does it serve?
You might describe it in terms of clarity, simplicity, creativity, function, or emotional value.
9. What are your core values or mission?
What values guide your decisions, process, or relationships? These could be internal philosophies or the kind of change you hope to create.
Consider qualities like: intentionality, community, innovation, sustainability, intimacy, expression.
10. Who is your ideal customer or audience?
Who naturally resonates with what you do? You can think about demographics, style, mindset, or shared values.
For example: creative independents, thoughtful consumers, emerging brands, design-conscious audiences.
11. What distinguishes your brand from others in your space?
What makes your brand feel different, memorable, or meaningful?
This could be how you create, the tone you use, or the atmosphere you evoke.
You might explore qualities like: editorial, intuitive, bold, tactile, poetic, minimal, grounded.
