Section 4: Visual Direction

This section helps define the visual language of your brand. You don’t need to have everything figured out—just share what feels aligned, inspiring, or intuitively right.

12. Do you have an existing brand or logo?

Yes

No

13. What styles or aesthetics are you drawn to?

This could include design eras, mood words, creative references, or simply how you’d like your brand to feel. You might be drawn to styles like: editorial, minimal, textured, nostalgic, luxe, earthy, structured, expressive.

14. Are there any brands or designs you admire?

You can mention brands, websites, or even Instagram accounts that visually inspire you. Feel free to include names, links, or short descriptions—whatever’s easiest.

15. What colors, moods, or fonts feel right for your brand?

Think about visual tones, palettes, or emotional cues. Examples might include: neutral and grounded, soft and airy, bold and high contrast, serif-driven, muted warmth, monochrome minimalism.

BRAND DISCOVERY FORM

Section 4: Visual Direction